The 10 hottest fashion brands in the world right now

1. Gucci.

1. Gucci.

Taking the top spot this quarter is Gucci, up from second place in Q1.

Gucci’s parent company Kering SA reported a 48.7% jump in same-store sales during the first quarter of 2018.

The luxury brand has exploded in popularity in recent months, especially amongst millennial and teen shoppers.

Gucci is benefiting from a resurgence in ’90s style and capitalised with an ad campaign featuring Harry Styles.

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